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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition

Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition

 
 
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Description

Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.

 

In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience.

 

Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn!

 

•   What you must do to tell your story

     Focus before Flow: identifying your real goals and message

 

•   The power of the WIIFY: What’s In It For You

     Staying focused on what your audience really wants

 

•   Capture your audience in 90 seconds… and never let go!

     Opening Gambits and compelling linkages

 

•   Master the art of online Web conferencing

     Connecting with your invisible audience

 

•   From brainstorming through delivery

     Crafting the Power Presentation, one step at a time

 

Named by FORTUNE Magazine as a "Must-Read"

 

"Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"

Tim Koogle,Founding CEO, Yahoo!

 

“A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.”

Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation

 

“Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.”

Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start

 

“Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.”

Scott Cook, Founder, Intuit

 

 

 


Product Details
Author:Jerry Weissman
Hardcover:288 pages
Publisher:FT Press
Publication Date:November 27, 2008
Language:English
ISBN:0137144172
Product Length:9.0 inches
Product Width:6.1 inches
Product Height:1.1 inches
Product Weight:1.05 pounds
Package Length:9.0 inches
Package Width:6.1 inches
Package Height:1.4 inches
Package Weight:1.1 pounds
Average Customer Rating: based on 20 reviews

Customer Reviews
Average Customer Review:4.5 ( 20 customer reviews )
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Most Helpful Customer Reviews

35 of 35 found the following review helpful:


5Excellent - Terrific Coaching on Presentations  Jun 11, 2009 By G. Lapidus
Most of us get so caught up in what we want to say, or believe important, we leave those we are presenting to behind. This book is excellent in coaching one to understand how to be far more effective with presentations. After 30-years of presenting, I still found the information in this book to be priceless.

20 of 20 found the following review helpful:


5A MUST-READ for any human-being!  May 31, 2009 By Oscar Fabra
This book really amazed me... especially because I though I knew something about presentations (one thinks that presentation is just about the simple advices that teachers always tell us in college), but I was completely wrong... if you have never taken a very serious course on presentations (like me), I'm really sure you'll learn many things you never knew you would... Though I am hardly starting to put it in practice, I know it is very useful, especially for business plan presentations, which is the main focus of the author... I recommend it!

19 of 19 found the following review helpful:


5Best presentation content creation book  Sep 12, 2009 By David C. Knox "dknoxxx"
There are two parts to presenting: content creation and content delivery. This book is the best one I have found to discuss the content creation. It does so not from the ridiculous "Here's how to make a PPT slide," but rather from the perspective of how to create an organized, impactful and effective message.

This is a must read book and I forced upon my entire sales organization.

11 of 11 found the following review helpful:


4Not just for presenters...  Feb 23, 2010 By Rita F. Ashley
One of my coaching clients directed my attention to Mr. Weissman's book saying, "You could have written this book." He is only right in that the basic ideas of always talking to the audience, starting with their concerns or agenda is the way to go for any interview, email or pitch. I teach executives how to answer all questions with a story; an example with an outcome and to understand the objective of the question and the answer. Now I can direct their attention to "Presenting to Win" to add credibility to my point.

Hurray for Jerry Weissman because his advice is good for sales, internal sell, authors who need to make a pitch and certainly job seekers. Even if you get standing ovations (and job offers), you can still benefit from reading the book because it is an easy to read reminder to include your audience in your presentation.
Rita Ashley, Career and Job Search Coach
Author: Job Search Debugged (PDF download [...]

9 of 9 found the following review helpful:


5On my "must read" list  Oct 05, 2009 By System Engineer "D"
I work in technical marketing. This book is on my "must read" list, and I have recommended it many times. It is short, easy to ready, to the point, and packed with useful information. Note that for engineers (like me), much of the information at first may seem couter-intuitive; however, after "correcting" and creating several successful presentations based on the precepts of this book, I am a complete fan.

See all 20 customer reviews on Amazon.com
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