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| | Description | Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations. | |
| | Product Details | | Author: | Philip B. Meggs | | Hardcover: | 592 pages | | Publisher: | Wiley | | Publication Date: | December 07, 2005 | | Language: | English | | ISBN: | 0471699020 | | Product Length: | 11.04 inches | | Product Width: | 8.94 inches | | Product Height: | 1.64 inches | | Product Weight: | 4.7 pounds | | Package Length: | 11.3 inches | | Package Width: | 9.0 inches | | Package Height: | 1.6 inches | | Package Weight: | 4.7 pounds | | Average Customer Rating: |  based on 63 reviews |
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| | Customer Reviews | Average Customer Review: ( 63 customer reviews )
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Most Helpful Customer Reviews
39 of 40 found the following review helpful:
 Must have reference book for graphic designers Mar 20, 2001
By SL
In my opinion, this 3rd Edition "A History of GD" is the best reference book written about graphic design. This 500 plus pages book/bible is simply divided into 5 sections, 1) The Prologue to Graphic Design, 2) A Graphic Rennaissance, 3) The Industrial Revolution, 4)The Modernist Era, and 5) The Age of Information. The topics range from the invention of writing to, creation of new typogrphic styles to, the digital revolution and computer art. There are plenty of graphics and photos on every page to accompany the wonderfully written text. If you study art history or graphic design, I think this would be a great reference book to have. It will take some time to read the entire book. But this is like a text book, so, reading only part of the chapters would be quite informative as well. Once you are done, you will definitely appreciate graphic design/graphic designers.
12 of 12 found the following review helpful:
Most Comprehensive Graphic History text around! Aug 03, 2005
By Rachel Lieberman
"Sangria"
I bought this book for a class and am incredibly impressed. It covers the evolution of graphic communication from the earliest cave paintings to the web. This book has incredible pictures and describes different styles in an easy to understand format. It is thick, but is one of the best reference books for choosing style and historical content. I normally sell back my textbooks, but this one is staying in my library!
8 of 8 found the following review helpful:
The Book Jun 17, 2001
By Mikhail
This is The Book, a must-have. Incredibly helpful. What I like best - it provides an outstandingly complete context in which certain individual works and trends were developed. Also, you don't have to read the whole - very big - book to understand the things you're currently looking for; it's a great reference. And if you don't find something, at least you know where else to look and which next bookshelf to address. Nothing comes close.
8 of 9 found the following review helpful:
A very good book for introductory design Aug 01, 2001
By Denise Reyes
This book gives a concise background on the history of graphic design. It incorporates how graphic artists react to the times and societal issues they are faced with, and how they influence the world around them with their innovations. The collection of images is quite spectacular! A must have for every graphic designer and/or art lover!
5 of 5 found the following review helpful:
What a great book ! Dec 26, 2006
By Lauren Carney
I am a graphic design student, and this book was assigned for one of my classes. The History of Graphic Design, is such am amazing book. I find myself flipping through the pages for fun! You could read it over and over again, and always learn something new. This is a very thick book, full of vibrant pictures, and great for gathering your own ideas ! If you could only buy one book on the history of graphci design, this should be that book !
See all 63 customer reviews on Amazon.com
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