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| | Features | Matcah = Powdered Green Tea in Japanese. Vita Life Brand Green Tea Powder is made with high quality green tea!Green Tea Powder contains nearly 10 times the polyphenols and antioxidants of regular teas, This is the healthiest beverage on the marketApproximately 9 times the beta-carotene of carrots.Significantly increases energy (over 8 to 10 hours) without the caffeine "jitters"Fresh new in sealed bag. Product of Taiwan
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| | Description | Pure Matcha Green Tea Powder - 10 Oz/bag | |
| | Product Details | | Product Weight: | 1.5 pounds | | Package Length: | 5.9 inches | | Package Width: | 3.8 inches | | Package Height: | 2.7 inches | | Package Weight: | 1.0 pounds | | Average Customer Rating: |  based on 54 reviews |
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| | Customer Reviews | Average Customer Review: ( 54 customer reviews )
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Most Helpful Customer Reviews
243 of 249 found the following review helpful:
 Lost in Translation: Truth Jul 02, 2011
By Y. Hughes
"Notmyrealname"
This product is called "Hunmatsu-RyokuCha," in Japanese, and not the same as "Maccha" or "Matcha."
The translation for Hunmatsu Ryokucha and Maccha are actually the same, green tea powder.
However, the ingredient for Maccha is a special kind of tea called "Tencha," in Japanese, and has unique "Umami."
"Tencha" is grown in the shade in order to prevent the final product from developing certain astringent bitterness, called "Shibumi," in Japanese. There are many kinds of bitterness. i.e. For Maccha, it is not necessary true that bitterness is bad. Actually, the first grade Maccha is more bitter than the low grade Maccha, given you are comparing amongst REAL Maccha powder.
The process of producing REAL Maccha is much more complicated and painstaking than Hunmatsu-Ryokucha.
Hunmatsu-Ryokucha is ground regular Sencha Green Tea that are casually served all over Japan in regular household. (Sorry, I am struggling with English.) But one must understand that the kind of tea plants, the way they grow the tea plants, the way they process the tea leaves, are all different, not only in Japan, but also in any countries.
(If you can read Chinese Characters...) Hunmatsu-Ryokucha consists of 4 Chinese Characters, Hunmatsu means powder, Ryokucha means green tea; however, Maccha sonsists of two Chinese Characters. Maccha means special green tea powder intended for tea ceremony. And we, Japanese, don't drink Maccha regularly. Most Japanese don't know a lot about tea ceremony either. (As most Japanese are not martial artists....)
In the United States, Asian Grocery Store sells both Hunmatu Ryokucha and Maccha. The real Maccha is usually in a nice tiny tin can, and the amount included is about 28g (about 1 oz), priced about 9 - 10 dollars each. I don't think that any country but Japan produces Maccha, but I might be wrong. However, if the green tea powder is produced in Taiwan, China, Korea,and other Asian countries, it is most likely to be Hunmatsu Ryokucha, NOT Maccha. The same product sold at this vendor is much cheaper at Asian Grocery Store since you don't have to pay for S/H.
The advantage of Hunmatsu-Ryokucha over Maccha is that the former has higher nutritional value, which I don't want to discuss in this site. But the cancer preventing effect in this cheap powder is higher than more expensive Maccha.
The disadvantage of Hunmatsu-Ryokucha over Maccha is of course, "Shibumi" (the closest direct translation is astringency.) That's why you may feel it is more bitter than Maccha. The powder is probably coarser than the Maccha.
You may use Hunmatsu-Ryokucha for baking and dessert making, in the same way as you use Maccha. But the flavor and taste are definitely different.
I have not tried Starbucks Maccha Latte. But I assume that they use the low grade Maccha powder since, amongst real Maccha, the low grade Maccha is less bitter than the premium quality Maccha for tea ceremony, I heard.
To conclude, if your purpose is to enjoy REAL Maccha flavor, you should not purchase this product.
But if your purpose is simply for your health, this product is better than Maccha. However, you should research availability and cost comparisons of Hunmatsu-Ryokucha products by actually going to the Asian Grocery Stores. You may get better price than this. (Actually, I am pretty sure that you get better prices locally.) Most Vietnamese owned grocery stores have Hunmatsu-Ryokucha in stock, not to mention Japanese and Korean owned grocers.
Also, Hunmatsu-Ryokucha is popular in Japan, too. Thus not all green tea powder imported from Japan is "Maccha."
If you want to buy the quality Maccha, you should find the Japanese Grocery Store (owened by Japanese) and ask specifically "Maccha" for tea ceremony. And if you are not satisfied, sign up for tea ceremony class taught by a tea ceremony master.
For the seller, one must not include "Matcha" or "Maccha" in the descriptions or titles, if the product was just "Hunmatsu-Ryokucha." As I wrote earlier, these two products share the same English Translation. So you can say, this is green tea powder, grounded green tea, powdered green tea. However, you must not even hint this is the same green tea powder that can be used for the formal Japanese tea ceremony. Simply, if you call this "Maccha" or "Matcha," you are lying. And you can be actually sued, and you will lose. Not only this seller, but I find many sellers are falsely including "Matccha" or "Matcha" for non-MATCHA GREEN TEA POWDER. So I believe this is just the innocent mistake. I encourage the sellers to correct their mistakes, though.
47 of 47 found the following review helpful:
 Excellent; A great alternative compared to Starbucks Green tea lattes Oct 12, 2010
By Courtney
I purchased the matcha powder in hopes to replicate the green tea lattes at starbucks. Starbucks matcha powder contains more sugar than matcha, so i thought Id try creating my own. This product is amazing and tastes exactly like the green tea lattes. I chose not to add a syrup, but it would work very nicely. To have a similar green tea latte like starbucks i use this recipe:
1 cup of hot milk separated (I use skim)
1 teaspoon of matcha powder
3 tablespoons of hot water.
Sugar/Splenda (optional)
Choice of Flavored Syrup (Optional)
First disolve and mix the hot water with the matcha powder. Get all the clumps out before continuing. Then add about 3/4 cup of the milk to the matcha water mixture and mix to completely blend. Using a frother, froth the remaining milk until it resembles a foam. (I also purchased a small travel frother from Amazon) Add it to the top of the latte.
Add sugar/spenda if desired.
Add syrup if desired.
35 of 39 found the following review helpful:
The one you've been looking for! Oct 30, 2008
By Kay
"Chose to be healthy, Kay"
I did my research and found the Matcha Green Tea Powder and how well this product will help with my health concerns. I read and have proof that it has improved my health and will improve anyones health that will incorporate this fine product into their life. I like a small amount of honey in my tea. Others can find many ways that they will like it. It is worth every penny and more!!! And a plus...I have been drinking it once or twice a day, for alittle over a month and I have lost weight drinking it, feel more alert, no caffeine buzz,(I can't usually tolerate caffeine), my skin and hair has improved and I feel that I have more strength. My husband is now drinking it because he sees the improvement in me and he is starting to feel the difference in his health. We both think we found the green tea that is the best and the one that will make a big difference for the better in our lives. K. 10/29/08
14 of 14 found the following review helpful:
Nothing aMatcha about this product Nov 07, 2010
By Craig Smith
I'm a green tea lover...having been to Japan 4 times and growing up with many Japanese. I've been ordering this brand now for 3 yrs..it is excellent.
15 of 16 found the following review helpful:
Great Tea! Aug 11, 2009
By A. Murphy
"tea lover"
This is good stuff. It is basically just the Matcha powder only. There is no sweetner in it so if you make a frappe you can add your own honey, agave or other sweetner. This tea has a nice flavorful delicate taste. It is great Hot or Iced. I put a tablespoon of powder, 1 cup skim milk, 1/4 c frozen raspberries with a couple of ice cubes in my magic bullet blender... pulse it a couple of times and have a nice antioxidant rich treat!
See all 54 customer reviews on Amazon.com
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